Nature took thousands of years to perfect the packaging of fruits, but paradoxically, we are replacing them with plastic packaging that, instead of protecting, is destroying nature. In Conservation International we want to stop this madness.
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Stupid Packs
Mullen Lowe SSP3
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Chief Creative Officer: Carlos Andrés Rodríguez
Creative Directors: Juan Pablo Maldonado / Jorge Pinto (Pupo) / Sazky
Art Directors: Felipe Valencia / Sazky
Copywriter: Leonardo Bernal / Andres Tovar / Paola Falero
Producer Photography: Diego Aguilera
Photography: Dario Mora
